Eco Fashion Show : Fall Persuasion

Stewart+Brown Fairisle Dress

Not Just Pretty had the opportunity to show off their exciting new arrivals at the Fall Persuasion Fashion Show on September 10th. With a mix of Victoria’s trendiest boutiques participating, the show was a fashion knock-out!

“Eco-chic boutique Not Just Pretty showed that environmentally friendly fabrics and style have come a long way in recent years. Fitted blazers with detailing and rich earthy tones — forest green is finally back — had the crowd uttering audible ahhhhs. “

Read the whole article by Sarah Petrescu of the Times Colonist, Sept. 16, 2008.

The outdoor venue and perfect weather at Victoria’s Market Square added atmosphere and pure enjoyment for the over 1000 people in attendance. Proceeds were donated to the BC Cancer Agency.

Elroy Inula Jacket, NaturevsFuture Top, Loomstate Flux in Plum

Stewart+Brown Plaid Top, Edun Twilight Jeans

EcoSkin Marcasite Dress, Stewart+Brown Hooded Coat

Ecoganik Athena Dress, Stewart+Brown Hat

Myco Anna top, Del Forte Bluebell Jeans

Who’s Not Just Pretty?

Behind the scenes at Not Just Pretty

Katrina at Not Just Pretty

Many of the photographs of items in the Not Just Pretty Online Store are provided by the individual fashion designers.   All the others are shot in our photo studio by our photographer, Katrina Smith.

Since she has the inside scoop, we asked her:

“Who are your favorite sustainable fashion designers?”

Katrina’s absolute favorites?

“I love Ashley Watson for beautiful, unique leather purses. The attention to detail that goes into them is amazing!”

“I’d pick Myco Anna for one-of-a-kind pieces. I love that you’ll never run into someone wearing the same thing.  Plus I get about a million compliments whenever I wear one of their pieces.”

“Everything by Stewart & Brown – Their clothes make everyone look great!  Their styles are so easy to wear, yet chic at the same time.”

and last but not least:  “Thieves …beautiful, beautiful dresses that always get a second look from passersby!”

Katrina also added: “what a hard hard job it is to photograph the clothes for the website because you just end up falling in love with the clothes through the camera lens.“

We can relate! Thanks for the peek behind the scenes, Katrina!