Not Just Pretty : Sustainable Style

March 18, 2009

Second Jeans Fit Like a Second Skin

Filed under: Not Just Pretty — Tags: , , — notjustpretty @ 8:02 am

Coming Soon to Not Just Pretty … S(eco)nd Jeans!

Second Jeans Rhianna Jean

Arriving for Spring 2009 to Not Just Pretty is the much talked about S(eco)nd Jeans line.

Second Jeans is a Montreal-based company led by designer Eric Wazana that searches the globe for the latest trends and fabrics to find premium class denims and styles. Each denim garment is distressed – individually hand-rubbed, nicked and reworked to give it the unique character that ensures that no two garments are exactly alike. Focusing on fit, quality and style – Second jeans fit like a second skin.

With their new collection, they hope to make people even more aware, and to demonstrate that it is possible to be both eco-friendly and fashionable. They do this by adopting washing techniques that involve less chemicals and methods that reuse rinsing and finishing water, using recycled leather and existing buttons rather than having new ones made up, and concentrating all their manufacturing in Canada.

. . . introducing the YOGA Jeans!

Second Yoga Jean

Second Yoga Jean

Jeans are not generally associated with perfect comfort. They tend to impede the large movements of the body and restrain stretching, but Second has changed all that!

Combining fashion and comfort, Second Yoga Jeans are perfect for any lifestyle with an emphasis on well-being, flexibility and relaxation. Made of top-quality denim containing 97% brushed cotton and 3% elastane, Second Yoga Jeans hug the curves of the body in any position. They fit the ups and downs of a hectic day and metamorphose into laid-back fashion in the evening. Second uses denim with 92 percent shape memory, while the industry standard is only 64 percent. And thanks to their revolutionary treatment, the cuts and styles actually shape, hold, and lengthen the body and help flaunt just the right areas.

Check out the pics below to see which celebs are sporting Second Jeans. . .

Second Denim Worn by Celebs

Second Denim Worn by Celebs

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2 Comments »

  1. really like concept of YOGA Jeans..’cause i can go for my daily YOGA class in style…:)

    Comment by plajingko — January 14, 2010 @ 12:36 pm

  2. Women have always been more fashion-conscious compared to their male counterparts, and therefore the term ‘womens fashion clothing’ is now more in vogue. Women undeniably also have the patience to shop for hours together. Women’s clothing today spells confident, bold and sexy.

    Comment by womens fashion clothing — March 5, 2012 @ 1:11 pm


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