Second Jeans Fit Like a Second Skin

Coming Soon to Not Just Pretty … S(eco)nd Jeans!

Arriving for Spring 2009 to Not Just Pretty is the much talked about S(eco)nd Jeans line.

Second Jeans is a Montreal-based company led by designer Eric Wazana that searches the globe for the latest trends and fabrics to find premium class denims and styles. Each denim garment is distressed – individually hand-rubbed, nicked and reworked to give it the unique character that ensures that no two garments are exactly alike. Focusing on fit, quality and style – Second jeans fit like a second skin.

With their new collection, they hope to make people even more aware, and to demonstrate that it is possible to be both eco-friendly and fashionable. They do this by adopting washing techniques that involve less chemicals and methods that reuse rinsing and finishing water, using recycled leather and existing buttons rather than having new ones made up, and concentrating all their manufacturing in Canada.

. . . introducing the YOGA Jeans!

Second Yoga Jean

Jeans are not generally associated with perfect comfort. They tend to impede the large movements of the body and restrain stretching, but Second has changed all that!

Combining fashion and comfort, Second Yoga Jeans are perfect for any lifestyle with an emphasis on well-being, flexibility and relaxation. Made of top-quality denim containing 97% brushed cotton and 3% elastane, Second Yoga Jeans hug the curves of the body in any position. They fit the ups and downs of a hectic day and metamorphose into laid-back fashion in the evening. Second uses denim with 92 percent shape memory, while the industry standard is only 64 percent. And thanks to their revolutionary treatment, the cuts and styles actually shape, hold, and lengthen the body and help flaunt just the right areas.

Check out the pics below to see which celebs are sporting Second Jeans. . .

Second Denim Worn by Celebs

Del Forte Denim : Eco-Luxury Feels Good!

“Del Forte Denim is designed for the eco-chic woman who is transforming the face of fashion. Made in the USA with 100 percent organic cotton, Del Forte’s premium denim apparel is part of a growing trend which interprets luxury as a combination of distinctive design and ethical production.

The garments are sewn and finished in Los Angeles, a fashion-forward city that is a leader in anti-sweatshop legislation and enforcement, as well as being home to the most cutting-edge wash development facilities in the country.” from Del Forte Denim

Fitness Travel Gear and their sister blog Fancy Green have excellent reviews of organic and sustainable fashions made of cotton, denim, silk, bamboo, soy …

Here’s an excerpt of a review of Del Forte’s Calla Jeans from Fitness Travel Gear:

“A good pair of jeans speaks for itself. Unfortunately, too many jeans try too hard, relying on fluffy adornments or bizarre styling to catch your attention. But we know better; it’s not about the bling, it’s about the fit. And the fabric.

Del Forte’s Calla jeans are confident, simple, and straight-forward. They actually remind me of my favorite pair of Levis, and preserve many of the “original” jean’s design elements such as pocket rivets and a clean, straight-leg cut. The Calla has left a few subtle marks on this blueprint, contrast stitching on the pocket and two small embroidered logos (one on the waistband, top right, of course) and one on the inside panel of the zippered fly.

I knew the minute I pulled my Calla jeans out of the box that these were no ordinary jeans, despite their low-key appearance. The organic denim is soft like velvet. They actually feel creamy to the touch, especially after washing. I love the low-rise cut, but since not everybody does, Del Forte makes these jeans in a medium-rise, too, which is plenty modest for anyone. I also love the long, straight/skinny tapered leg, and the slightly stretchy fit. The longer I wear them, they give more and fit like a glove. I never thought I’d give up my baggy jeans–I’ll still keep them for working around the house –but I’m a pretty serious convert at this point. I’m never going back to wearing men’s jeans..”

For the entire review, please see http://www.fitnesstravelgear.com