Monday Magazine, a weekly from Victoria BC Canada, celebrated Earth Week with the headline “Green Chic – Natural fabrics, natural style“, and an article about sustainable fashion. Not Just Pretty is featured prominently in this week’s issue – on the cover, the lovely Moe Bell is wearing a beautiful green Myco Anna Cami Agave top. Her bag is a Red Flag Sail bag – made of recycled sails!
Here’s an excerpt from the article “Is Green My Colour?”:
Green is the most important fashion statement of 2008—and not on a colour wheel. From manufacturing practices to fibre sources, components of the apparel industry are spurring the next major shift in the market for an organic—or, at least, more carbon-neutral—lifestyle. New fabric choices, like bamboo and soy, are allowing apparel to become eco-friendly, while remaining stylish and modern
The D~luxeList, a “chic guide to beautiful things”, have featured this chic and beautiful Eco-skin Copper dress in their fashion finds…
It’s so great to see eco-friendly fashions going beyond great basics by offering super-stylish dresses and tops that are every bit as fashionable as your favorite contemporary lines. The Copper is a super-soft fabrication comprised of 67% Bamboo, 28% Tencel, and 5% Spandex. The banded hem, soft gathers at the neckline and elbow-length sleeves are cute details that take this piece from basic to beautiful.
Understated, sensual and feminine in its approach, Ecoskin is inspired by the Italian Riviera and the women who live and play there. Her confidence is apparent to everyone around her. There is a freshness to the ease of this collection. Nothing is overwhelming or overdone. Always with the purity of nature in mind, colors are clean and rich in their approach.
“I wanted to give women a hip, sophisticated collection, as well as a sustainable product that would not leave a footprint on the environment,” says designer, Sandy Skinner. “My vision is to continually raise women’s awareness of their options. We can combine eco-friendly fabrics with a high design aesthetic and collectively we can take steps toward creating an environment where humans, nature and animals live in harmony.”
50RX3 is a fantastic photo-documentary that chronicles the outfits of Jill Danyelle every day for a year (!) and tallies the sustainability of the total -
“fiftyRX3 was a 365-day project documenting Jill’s goal to average fifty percent sustainability in the clothing she wore in 2006. Jill took daily photos of what she wore and classified them based on the environmental mantra, “reuse, reduce, recycle”.”
WOW – these ebaybes are gorgeous! They all seem to have a cute smirk that says “hey! buy this from my auction…”
eBaybes™ became a regular feature on the site. I found the pictures interesting for several reasons. The whole phenomenon of selling second-hand and vintage clothing on eBay seemed to begin circumventing traditional fashion media and advertising when the sellers became quite good at editorializing their wares. …However, the fact that most sellers are not professional models, but more likely the girl next store, lends an interesting self-portrait quality to the photos and provides a realness beyond most editorial spreads.
More ebaybes…
Jill Danyelle also started a great group on flickr for photos of sustainable style – there are over 2000 photos posted!
Makes a great slide show!
