Studio Ryu
and Not Just Pretty
invite you to
A spring fashion show, fundraiser and sale!
Friday April 3, 5:30 pm – 8:30 pm;
Fashion Show at 6:30
At both stores: 1032 and 1036 Fort Street, Victoria
10% off, one night only!
This month LOU LOU magazine went shopping in Victoria, B.C. in , “Where Canada Shops”, in “Insider Access : Where LOU LOU shops” by Briony Smith.
Many of our favorite stores are mentioned, including Roger’s Chocolates, Silk Road Tea, and Muffet and Louisa…
Of course Not Just Pretty is featured!
Here’s an excerpt:
This city has awakened from its style-free slumber and emerged as a trend-setting powerhouse. Head to British Columbia’s capital for a double dose of old-fashioned setting and newfangled everything else, from jewellery and clothes to beauty booty and decor discoveries.
Not Just Pretty
Eco-friendly fashion no longer calls up hazy images of hemp-swathed hippies and Birkenstocks. The sustainable-style movement has made Green dressing chic rather than bleak. Not Just Pretty carries pieces from over 40 independent designers who use fabrics that are not only eco-friendly or sustainable but also sleek and sexy because “our first priority is style!” says owner Pam Skelton. Sophisticated Stewart Brown cashmere sweaters ($400) and sleek EcoSkin dresses make dressing responsibly a snap. Some of the standout items for fall come from Toronto-based Thieves, like a long-sleeved butter-yellow turtleneck dress with black collar inlay. Accessorize with a bag from Canadians Ashley Watson, Red Flag Design or Sparrow and you’re ready to join the ranks of sustainable stylistas.
1036 Fort St.
250-414-0414 • www.notjustpretty.com
Prices: $20–$500
Monday Magazine, a weekly from Victoria BC Canada, celebrated Earth Week with the headline “Green Chic – Natural fabrics, natural style“, and an article about sustainable fashion. Not Just Pretty is featured prominently in this week’s issue – on the cover, the lovely Moe Bell is wearing a beautiful green Myco Anna Cami Agave top. Her bag is a Red Flag Sail bag – made of recycled sails!
Here’s an excerpt from the article “Is Green My Colour?”:
Green is the most important fashion statement of 2008—and not on a colour wheel. From manufacturing practices to fibre sources, components of the apparel industry are spurring the next major shift in the market for an organic—or, at least, more carbon-neutral—lifestyle. New fabric choices, like bamboo and soy, are allowing apparel to become eco-friendly, while remaining stylish and modern
