Not Just Pretty : Sustainable Style

April 26, 2008

Nature Will Hate You For Not Wearing Not Just Pretty

Filed under: fashion, Lagerfeld, organic, video — Tags: , , , , , , , , , , — notjustpretty @ 10:53 pm

Commercials from Change Advertising for Not Just Pretty…..

from Change Advertising :

Not Just Pretty

Not Just Pretty sells high fashion organic clothing. As such, they wanted the message to be fashion first, and sustainable second.

We addressed this with a simple strategy: Nature, as well as other people, will love you if you wear Not Just Pretty. And conversely, Nature will hate you if you don’t.

After that, all the creatives had to do was add a twisted twist, and we had a campaign with a fresh perspective on sustainable fashion.

here’s Bunny Lagerfeld:

heres the girl with goat”

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4 Comments »

  1. http://malaysianemocommunity.wordpress.com/

    Comment by SHATTARO HATTORI — May 3, 2008 @ 8:16 am

  2. […] Nature Will Hate You « Not Just Pretty : Sustainable Style Some cute commercials from Change Advertising for Not Just Pretty ….. from Change … Salts Organic Blog; Punky Style; Organic Clothing Blog; 1plus1; Treehugger ; Elisa’s Green Scene; Hugg; a … […]

    Pingback by 1plus1 » Nature Will Hate You « Not Just Pretty : Sustainable Style — June 9, 2008 @ 4:26 pm

  3. hysterical-how did you make those clips, they are awesome.
    this blog is fun, and with attitude, i like it …

    Comment by Leslie @ the oko box — August 16, 2008 @ 1:25 am

  4. These funny commercials were produced for Not Just Pretty by Change Advertising…

    Nature will hate you if you don’t wear Not Just Pretty….

    😉

    Comment by notjustpretty — August 25, 2008 @ 2:01 pm


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