This month LOU LOU magazine went shopping in Victoria, B.C. in , “Where Canada Shops”, in “Insider Access : Where LOU LOU shops” by Briony Smith.
Of course Not Just Pretty is featured!
Here’s an excerpt:
This city has awakened from its style-free slumber and emerged as a trend-setting powerhouse. Head to British Columbia’s capital for a double dose of old-fashioned setting and newfangled everything else, from jewellery and clothes to beauty booty and decor discoveries.
Not Just Pretty
Eco-friendly fashion no longer calls up hazy images of hemp-swathed hippies and Birkenstocks. The sustainable-style movement has made Green dressing chic rather than bleak. Not Just Pretty carries pieces from over 40 independent designers who use fabrics that are not only eco-friendly or sustainable but also sleek and sexy because “our first priority is style!” says owner Pam Skelton. Sophisticated Stewart Brown cashmere sweaters ($400) and sleek EcoSkin dresses make dressing responsibly a snap. Some of the standout items for fall come from Toronto-based Thieves, like a long-sleeved butter-yellow turtleneck dress with black collar inlay. Accessorize with a bag from Canadians Ashley Watson, Red Flag Design or Sparrow and you’re ready to join the ranks of sustainable stylistas.
1036 Fort St.
250-414-0414 • www.notjustpretty.com