Not Just Pretty : Sustainable Style

May 12, 2011

New Arrivals…Prairie Underground!

New arrival…

Heather Hoodie

A lightweight spring coat from

Truly unique, sophisticated and sustainable style

Other new arrivals from Prairie Underground – Cloak Hoodie, Mothette Blouse, and Baby Falcon Dress.

View Prairie Underground at Not Just Pretty.

About Prairie Underground:

Co-designers Davora Lindner and Camilla Eckersley live and work in Seattle. Their amazing clothing line, Prairie Underground, is entirely created and manufactured there.

“Our line is different and accessible; women either identify with the entire line or a particular piece, but the attachment is strong. Our clothing offers a practicality and ease. We’re very close to our customer in that way; women are comforted by our clothes. We’re lucky to have lots of different types of customers and we think about all of them in the design process. We offer a really versatile fit and we’re particular about a silhouette, so the line is consistent and recognizable. Camilla is an amazing pattern maker. Really that’s been the key to our success.

We have always worked with sustainable textiles, or textiles that are produced in a way that does less harm to the environment. The line is almost all organic cotton and we work with a lot of hemp blends that are strong and beautiful fibers and a more renewable resource. We are concerned that our clothing lasts a long time and we take quality very seriously.” Davora Lindner

Wear what you love!

1036 Fort Street Victoria, B.C.

Spring Hours:
Monday – Saturday 10 AM – 5:30 PM
Sunday 11 AM – 5:00 PM


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