Not Just Pretty : Sustainable Style

May 11, 2013

New MUSE Dresses & Special Offers from Not Just Pretty!

New arrivals from…

Classic Styles in Bamboo Knits
Made in Canada

Julia Dress, Sam Dress, and Alana Dress

View Muse Clothing at Not Just Pretty.

Muse Clothing designer, Laura Bemister, creates timeless dresses
designed to compliment your natural beauty and movement.
The dresses are named and inspired by her dearest friends – her Muses.
Laura lives and designs in Victoria, B.C. Canada.

Special Spring Muse Dress Offer!

15% off all Muse Dresses
from Friday, May 10th through Tuesday, May 14th.
This is an exclusive offer to our valued customers!

Please mention the discount code: Muse , or use the code during online checkout.

Meet the designer!
Laura Bemister will be at Not Just Pretty on Saturday, May 11th. Please stop by!
She would love to meet you and answer any questions you may have.

Don’t Forget Our Mother’s Day Butter London Offer!

Butter London Yummy Mummy Nail Polish

Receive a FREE Butter London nail polish with any purchase of $35 or more – your choice of color!

Offer good through Mother’s Day – Sunday, May 12th!
Just mention the code, Mummy
Online customers, for purchases of $35 or more, please email with your color choice
and we will send you a free Butter London nail polish.

Check out Butter London at Not Just Pretty!

For Mother’s Day
Creativity Wax Seal Necklace

This handcrafted wax seal locket necklace features a sparrow holding a sprig of leaves in her beak. She is a master of flight and camouflage, teaching us to use our creativity to solve our problems. The sparrow speaks of higher thoughts and ideals.

Devotion, Mini rose, Beauty In All Things

Have a look at our whole Pyrrha collection at Not Just Pretty!

Named by FLARE Magazine as one of the


1036 Fort Street Victoria, B.C.

Open 7 Days a Week!


Monday – Saturday 10:00 AM – 5:30 PM
Sunday 11:00 AM – 5:00 PM

Thank you for shopping at Not Just Pretty!

April 3, 2013

Not Just Pretty in FLARE’s Top 10 Canadian Eco–Shops

Victoria’s Not Just Pretty was chosen as one of Canada’s 10 best by Flare Magazine!

Much loved eco-friendly fashion boutique, Not Just Pretty Modern Clothing has been named one of the top 10 Eco-Shops in Canada.

Not Just Pretty Modern Clothing has been delivering fashion-forward designs to earth-conscious consumers for the past 8 years. With the combination of luxuriously soft fabrics like organic cotton, soy and bamboo as well as fantastic designs one can’t help but fall in love with their clothing. Not Just Pretty also showcases local and Canadian designers. Canadian lines, such as MUSE Clothing, Second Yoga Jeans, Sofia and We3 combine the best in Canadian fashion and sustainability.

For over 30 years, FLARE has been Canada’s fashion authority. Every month, more than 1.3 million style-minded readers turn to FLARE for world class fashion and beauty inspiration. As a multi-platform brand, FLARE and transports its readers and engaged digital community behind-the-scenes to the most important global fashion events and introduces them to the world’s most sought-after cultural icons.

“It’s a great honor being named with such influential Canadian eco-boutiques and designers – we are just thrilled, said Not Just Pretty owner, Pam Skelton. “Being part of such a supportive community for the past 8 years has made it all possible, and we are very thankful for that. Our neighbors in Mosaic Village are celebrating this exciting honor with us!”

Not Just Pretty is a member of 1% For The Planet, donating 1% of all sales to local environmental agencies, such as Raincoast Foundation and SeaChange. They also belong to Shop Local Victoria, promoting our locally owned and operated businesses.

Not Just Pretty
1036 Fort Street, Victoria, BC
250 414 0414

March 30, 2013

An Easter Gift For You!

Perfect Easter Nails with Butter London!

*Cuppa – A gorgeous toasted tan creme nail lacquer.
*Fiver – Opaque icy mint creme nail lacquer.
*Fruit Machine– Opaque punchy carnation creme nail lacquer.
*Jasper – Opaque bright pastel yellow creme nail lacquer.
*Kerfuffle – Opaque pink coral creme nail lacquer.
*Molly Coddled – An opaque, orchid creme nail lacquer.

Not Just Pretty is having a Butter London Easter Weekend Special!
Get a FREE Butter London Nail Polish with any purchase of $50 or more!

Easter Weekend Only!

Friday, Saturday, and Monday!
Visit the store for a peek at what’s new for spring,
as well as our collection of over 40 different luscious Butter London colors!

Have a look at all the amazing Butter London colors at Not Just Pretty, and read why Butter London is 3-free!

New Arrivals…
from We3

We3 Cowl Neck Essential, Delineate Belt, Vortex Dress! Drop by and have a look!

Check out all the New Arrivals at Not Just Pretty!

1036 Fort Street Victoria, B.C.

Easter Weekend Hours:

Friday: 11:00 AM – 5:00 PM
Saturday: 10:00 AM – 5:30 PM
Sunday: CLOSED
Monday 10:00 AM – 5:30 PM
Have a wonderful Easter Weekend!

November 5, 2011

Coat Special and Holiday Prairie Underground


Rimbaud Sweater/Jacket

Sassy and sophisticated!

More Prairie Underground arrivals…Doll Dress in Moss and Long Nomi Jacket

Visit Seattle’s Prairie Underground at Not Just Pretty!

Coats, Coats, Coats!

Look at these great new coats for the cold weather…

Weekend Special!

Mention the code: Autumn
and get 20% off any coat listed in this email!
Friday, November 4th – Sunday, November 6th

1036 Fort Street Victoria, B.C.

Monday – Saturday 10:00 AM – 5:30 PM
Sunday 11:00 AM – 5:00 PM

May 1, 2011

May Day Special!

New arrivals from …

Aegean Oversized Tee

in black or dust storm

Other new styles! Artist’s Top, Compass Tee, and Corsica Pocket Cardigan

For more styles and details, visit Stewart Brown

at Not Just Pretty!

May Day Special! 15% off all Stewart Brown styles*
Just mention the code: May Day

Offer ends Sunday May 1st at 5pm

April 23, 2008

It’s Earth Day, what NOT to do!

Filed under: climate change, comics, earth day, eco, environment, paper-free — notjustpretty @ 11:05 am

This list of What Not to Do on Earth Day is pretty funny and has great pictures!

for example:#7. Buy a polar bear fur coat.

Paper-free comics for Earth Day! From TheDailyGreen.

We so needed a laugh when contemplating global climate change and poisonous baby bottles !

The Daily Green teamed up with King Features Syndicate to assemble 40+ Earth Day-themed comics.

Enjoy! And remember: No trees were used in the delivery of these comics.