Not Just Pretty : Sustainable Style

May 3, 2010

EDUN at Not Just Pretty

Filed under: Not Just Pretty — Tags: , , , , , , , — notjustpretty @ 10:35 am

New arrival…

from EDUN

EDUN Youngdon Dress

The Youngden Dress

EDUN Youngdon Dress, back

with a beautiful butterfly cutout on the back!

Other EDUN styles –
Coleman Dress, Enigma Angel V-Neck Tee, Bey Leggings

About EDUN

EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The company’s mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa. In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty. While EDUN’s primary focus is trade, we are also working towards using more organic materials in the collection. Organic cotton is not only a responsible environmental solution, but also provides healthier working conditions and is a valuable market opportunity for farmers in Africa. Currently, all of EDUN’s t-shirts are made from 100% organic cotton.

Visit EDUN

at Not Just Pretty!

Wear something you love!

One Percent for the Planet Member

1036 Fort Street Victoria, B.C.
Open 7 days a week

September 29, 2008

Eco Fashion Show : Fall Persuasion

Stewart+Brown Fairisle Dress

Stewart+Brown Fairisle Dress

Not Just Pretty had the opportunity to show off their exciting new arrivals at the Fall Persuasion Fashion Show on September 10th. With a mix of Victoria’s trendiest boutiques participating, the show was a fashion knock-out!

“Eco-chic boutique Not Just Pretty showed that environmentally friendly fabrics and style have come a long way in recent years. Fitted blazers with detailing and rich earthy tones — forest green is finally back — had the crowd uttering audible ahhhhs. “

Read the whole article by Sarah Petrescu of the Times Colonist, Sept. 16, 2008.

The outdoor venue and perfect weather at Victoria’s Market Square added atmosphere and pure enjoyment for the over 1000 people in attendance. Proceeds were donated to the BC Cancer Agency.

Elroy Inula Jacket, NaturevsFuture Top, Loomstate Flux in Plum

Elroy Inula Jacket, NaturevsFuture Top, Loomstate Flux in Plum

Stewart+Brown Plaid Top, Edun Twilight Jeans

Stewart+Brown Plaid Top, Edun Twilight Jeans

EcoSkin Marcasite Dress, Stewart+Brown Hooded Coat

Ecoganik Athena Dress, Stewart+Brown Hat

Myco Anna top, Del Forte Bluebell Jeans