Not Just Pretty : Sustainable Style

September 29, 2008

Eco Fashion Show : Fall Persuasion

Stewart+Brown Fairisle Dress

Stewart+Brown Fairisle Dress

Not Just Pretty had the opportunity to show off their exciting new arrivals at the Fall Persuasion Fashion Show on September 10th. With a mix of Victoria’s trendiest boutiques participating, the show was a fashion knock-out!

“Eco-chic boutique Not Just Pretty showed that environmentally friendly fabrics and style have come a long way in recent years. Fitted blazers with detailing and rich earthy tones — forest green is finally back — had the crowd uttering audible ahhhhs. “

Read the whole article by Sarah Petrescu of the Times Colonist, Sept. 16, 2008.

The outdoor venue and perfect weather at Victoria’s Market Square added atmosphere and pure enjoyment for the over 1000 people in attendance. Proceeds were donated to the BC Cancer Agency.

Elroy Inula Jacket, NaturevsFuture Top, Loomstate Flux in Plum

Elroy Inula Jacket, NaturevsFuture Top, Loomstate Flux in Plum

Stewart+Brown Plaid Top, Edun Twilight Jeans

Stewart+Brown Plaid Top, Edun Twilight Jeans

EcoSkin Marcasite Dress, Stewart+Brown Hooded Coat

Ecoganik Athena Dress, Stewart+Brown Hat

Myco Anna top, Del Forte Bluebell Jeans

October 13, 2007

Fashion Show Photos and Video

The fashion show at Not Just Pretty was a fantastic time – make that ECO-fantastic!
The store was transformed into a runway to showcase some of the beautiful clothes made by designers who use sustainable materials and manufacturing processes, including
Loomstate; Love, Deming; Elroy; Passenger Pigeon; and Twice Shy.

There were scrumptious canapes by De’lish, champagne cocktails by Silk Road, and hair by Shampoo Hair Bar and a percentage of the evening’s sales went to The Land Conservancy!

Here are some shots of the Fashion Show – be sure to check out the video, below!

You’ve gotta check out this funky fashion show video! It ROCKS!

October 2, 2007

Fashion Show Invite!

Filed under: Not Just Pretty — Tags: , , , , , , , — notjustpretty @ 5:20 am

Not Just Pretty Modern Clothing

invites you to


Thursday, October 11th, 6 pm – 9 pm;

Fashion Show at 7

Location: 1036 Fort Street, Victoria

25% off, one night only!

Champagne cocktails by Silk Road; Canapes by De’lish

A percentage of the evening’s sales will go to The Land Conservancy.

Limited Guest List RSVP: or 414 0414

Hair by Shampoo Hair Bar

Not Just Pretty is proud to offer organic and sustainable clothing, accessories, and skin care products for the fashion-minded woman.

Nature will love you!

NOT JUST PRETTY MODERN CLOTHING 1036 Fort Street Victoria, B.C. 250.414.0414