Not Just Pretty : Sustainable Style

April 25, 2008

Are you 50% sustainable? Ethical style from 50RX3

Filed under: fashion, fashion blog — Tags: , , , , , , , , — notjustpretty @ 5:30 am

50RX3 is a fantastic photo-documentary that chronicles the outfits of Jill Danyelle every day for a year (!) and tallies the sustainability of the total –

fiftyRX3 was a 365-day project documenting Jill’s goal to average fifty percent sustainability in the clothing she wore in 2006. Jill took daily photos of what she wore and classified them based on the environmental mantra, “reuse, reduce, recycle”.”


WOW – these ebaybes are gorgeous! They all seem to have a cute smirk that says “hey! buy this from my auction…”

eBaybes became a regular feature on the site. I found the pictures interesting for several reasons. The whole phenomenon of selling second-hand and vintage clothing on eBay seemed to begin circumventing traditional fashion media and advertising when the sellers became quite good at editorializing their wares. …However, the fact that most sellers are not professional models, but more likely the girl next store, lends an interesting self-portrait quality to the photos and provides a realness beyond most editorial spreads.

More ebaybes

Jill Danyelle also started a great group on flickr for photos of sustainable style – there are over 2000 photos posted!

Makes a great slide show!