Not Just Pretty : Sustainable Style

September 18, 2008

Who’s Not Just Pretty?

Behind the scenes at Not Just Pretty

Katrina at Not Just Pretty

Katrina at Not Just Pretty

Many of the photographs of items in the Not Just Pretty Online Store are provided by the individual fashion designers.   All the others are shot in our photo studio by our photographer, Katrina Smith.
Since she has the inside scoop, we asked her:

“Who are your favorite sustainable fashion designers?”

Katrina’s absolute favorites?

“I love Ashley Watson for beautiful, unique leather purses. The attention to detail that goes into them is amazing!”

“I’d pick Myco Anna for one-of-a-kind pieces. I love that you’ll never run into someone wearing the same thing.  Plus I get about a million compliments whenever I wear one of their pieces.”

“Everything by Stewart & Brown – Their clothes make everyone look great!  Their styles are so easy to wear, yet chic at the same time.”

and last but not least:  “Thieves …beautiful, beautiful dresses that always get a second look from passersby!”

Katrina at Not Just Pretty

Katrina also added: “what a hard hard job it is to photograph the clothes for the website because you just end up falling in love with the clothes through the camera lens.

We can relate! Thanks for the peek behind the scenes, Katrina!

April 29, 2008

Natural Fabrics, Natural Style


Monday Magazine, a weekly from Victoria BC Canada, celebrated Earth Week with the headline “Green Chic – Natural fabrics, natural style“, and an article about sustainable fashion. Not Just Pretty is featured prominently in this week’s issue – on the cover, the lovely Moe Bell is wearing a beautiful green Myco Anna Cami Agave top. Her bag is a Red Flag Sail bag – made of recycled sails!

Here’s an excerpt from the article
“Is Green My Colour?”:

Green is the most important fashion statement of 2008—and not on a colour wheel. From manufacturing practices to fibre sources, components of the apparel industry are spurring the next major shift in the market for an organic—or, at least, more carbon-neutral—lifestyle. New fabric choices, like bamboo and soy, are allowing apparel to become eco-friendly, while remaining stylish and modern

Salts Organic Hoodie

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