Not Just Pretty : Sustainable Style

October 8, 2009

Not Just Pretty at Nuit Blanche Fashion Show

Filed under: Not Just Pretty — Tags: , , , , , , — notjustpretty @ 2:01 pm
Two of Hearts GiGi Dress, Stewart and Brown Hilda Cap, Nixxi Black Leggings

Two of Hearts GiGi Dress, Stewart and Brown Hilda Cap

Victoria’s annual fund raising fashion show was yet again a big hit for Not Just Pretty and thirteen other local boutiques.  Set outside in charismatic Market Square, models strutted down a rectangular shaped runway to show off this seasons hottest looks.

Not Just Pretty exhibited a gorgeous collection of new fall styles from favorite eco-friendly designers Stewart and Brown, Red Jade and Ashley Watson as well as pieces from some soon-to-be-faves: Jennifer Glasgow, Kelly B and Second Jeans.

Loomstate Barbara Dress, Stewart & Brown Ashton Scarf, Nixxi Antique white Leggings

Loomstate Barbara Dress, Stewart & Brown Ashton Scarf, Nixxi Antique White Leggings

All in all it was a fun filled and beautiful evening – the show even had a circus at intermission! – made even better by the donation it enabled organizers to contribute to the BC Cancer Agency.  Be sure to check out our pics from the show as well as the pieces in our online store.. while they’re still around!

“If last week’s Nuit Blanche fashion show is any indication of what’s going to be hot this fall, it must be the weather — or perhaps it’s wishful thinking by Victoria’s most stylish boutiques.”

Stewart & Brown Ina Coat, Nixxi Electric Blue Leggings

Stewart & Brown Ina Coat, Nixxi Electric Blue Leggings

Read more about the show in the Times Colonist article by Sarah Petrescu

Happy Fall!

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February 16, 2009

New Designers at Not Just Pretty

Dace Wettig Sweater

Dace Wettig Sweater

This spring we are excited to introduce several new designers to our online store – designers who up the bar for stylish eco-friendly clothing and who we just can’t wait to suit up in!  We’ve provided a little info about each of the designers below so that you can come to know them and understand the important things they stand for.

Introducing Dace…

Dace is a Vancouver-based designer who launched her eponymous collection in 2002. With styles that possess sophisticated modern lines, the Dace brand always conveys a sense of classic femininity. Clothing by Dace is known for its clean lines and for being well constructed, with attention to fit and detail. The clothes are versatile and designed to be flattering and sexy, with an overall classy but fun look. Dace uses natural products such as linen, silk, and wool making the pieces uber-cozy as well as great looking!


Red Jade Sierra Top

Red Jade Sierra Top

Presenting Red Jade:

Red Jade, by designer Margarita Angelatos, is a Vancouver-based company that exists to design beautiful clothing for chic and inspiring women while being mindful of the environment that surrounds us. The company is committed to a sustainable lifestyle and demonstrates this by using eco-luxurious natural fabrics such as organic cotton, merino wool, silk, linen, hemp, micro-modal and cashmere.

Red Jade clothing is designed for the woman who cares for her community and planet, with an impeccable sense of style. Red Jade creates sophisticated, ultra feminine clothing which embodies the spirit of a confident woman living in a modern, future-forward world.

Lav & Kush O-Ring Dress

Lav & Kush O-Ring Dress

A Little Bit About Lav & Kush:

Meet the flirt of sustainable fashion. Every item in the collection is a little piece of luxury. Lav & Kush use eco-friendly fabrics in beautiful textures, designed with the urban woman in mind — the result is feminine and flirty styles that not only make you look and feel beautiful, but you know you are doing the EARTH a little bit of good! Lav & Kush believe in having it ALL: not compromising style and yet all the while being aware of our environmental footprint. Lav & Kush do not claim to be saving the earth, but they are trying – a little bit at a time. Style & Sustainability. Beauty & Awareness. Who says you can’t have it all?

Noir Bonbon Yin Yang Cardigan

Noir Bonbon Yin Yang Cardigan

Meet Noir Bonbon:

Noir Bonbon is a Vancouver-based designer whose mission is to create clothing that will stand out either by its look, story or material. Noir Bonbon has designed a collection that suits any day and everyday wear. They celebrate each individual’s uniqueness and – through layering, styling and attitude – Noir Bonbon provides perfect go-to pieces.

A Noir Bonbon girl has her own sense of style and doesn’t like to commit to any specific fashion trend. Their design philosophy is based on a contrast of opposites balanced to present a new fashion statement. They love edgy fashion-forward clothing but at the same time can be very feminine, flirty, and sweet. When it comes to fashion, a girl shouldn’t have to choose, so Noir Bonbon lets you have your cake and eat it too.

Red Flag Design Sail Bag

Red Flag Design Sail Bag


Behold Red Flag Design:

Founded in Vancouver in 2004, Red Flag Design was born of a desire to create products that offered more than just function or style. Seeing how saturated the product market was with disposable goods which sacrificed design and quality for mass production, they decided to start a design company which would counteract those methods. Red Flag design became inspired by the amount of useful material that was discarded as a by-product of industrial production and saw opportunity lying in the waste. The challenge of working with unique materials is what drove them creatively. The goal was to develop those resources into products that challenged consumers and offered a fresh perspective on contemporary design by focusing on quality, process and innovation. Thus Red Flag introduced the beautiful and functional sail totes: stunning tote bags made from recycled sailcloth.

In order to keep quality consistent, while remaining dynamic enough to operate with ever-changing materials and methods, they pay close attention to every step of the manufacturing process. All of the materials are locally-sourced, and they work with a handful of skilled technicians to create all of their products in-house at a studio in Vancouver, Canada.

Red Flag Design Sail Bag

Red Flag Design Sail Bag

We hope you guys enjoy these new lines just as much as we do – make sure to check out the site for even more fabulous pictures of their designs!