Not Just Pretty : Sustainable Style

April 9, 2011

Sunshine Coupon at Not Just Pretty!

Have you been longing for a cheerful bit of spring sunshine?

Looks like spring is finally here!

Visit Not Just Pretty for the latest in spring style and sustainability! We have new jeans, dresses, tops, shoes, sandals and bags! Also our organic beauty and nail products will add to that feeling of spring renewal!

To celebrate spring, and to thank you for your enormous support, we would like to offer you a 10% off coupon* to be used on your next clothing, shoe, or bag purchase at Not Just Pretty!

Just mention the coupon code: sunshine, or use the code at checkout in our online store

*Coupon may be used once, for regular priced clothing, shoes or bags. Offer expires April 15th, 2011.

1036 Fort Street Victoria, B.C.

Store Hours:
Monday – Wednesday 11 AM – 5:30 PM
Thursday – Saturday 10 AM – 5:30 PM;
Sunday 11 AM – 5:00 PM

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Thank you for shopping at Not Just Pretty!

April 5, 2011

Our favorite shoes of the season!

Look what Sarah Petrescu of the Victoria Times Colonist says about our Neuaura ecofriendly and vegan shoes…

“When it comes to sustainable fashion, Not Just Pretty (1036 Fort St.) is the place par excellence. Their shoes are no exception. I’m going to bet even vegans would kill for the Neuaura line -which is made entirely free from animal products. Their lavender slingback wedge with a peeptoe bow might be my favourite shoe this spring.

The way they created a leather-free strappy black “cobra-skin” stiletto, let alone cowboy boots last fall, is awe-inspiring.

Other highlights at the boutique include the everpopular Canadian Simple shoe line, Melissa shoes made from recyclable plastic (number 3) and the Grendha line, with beautiful decorative flats for $45.”



Please read more of Sarah’s article here.

September 11, 2010

NEUAURA: fashion forward animal-friendly footwear

Filed under: Not Just Pretty — Tags: , , , , , — notjustpretty @ 11:52 pm

Not Just Pretty presents the…

Kaveri Boot


Other NeuAura styles & colours: Lark, Swift, Kaveri-Grey About NEUAURA

NEUAURA is committed to bringing uncompromising fashion footwear to animal-friendly consumers.  Based in New York, their purpose is to provide fun and exciting quality footwear that does not involve harm to animals and to the environment.  Season after season they introduce fresh, innovative and beautiful styles!

The Founder: Arti Upadhyay

Having played a major part in launching many successful national footwear brands for the last eight years, Arti Upadhyay has learned first-hand how to create fashion-forward, quality vegan footwear that is both animal friendly and more environmentally friendly.

She founded NEUAURA because she is a vegetarian who also believes in a fashion-forward lifestyle. Over the years she has come across many women like herself, who were looking for fashionable, high-quality animal-friendly products.

NEUAURA was launched out of her concern for the welfare of the animals and the environment, as well as her love for fashion. Through her extensive experience in the footwear industry, she has learned to design shoes using quality, novelty, animal free materials.


at Not Just Pretty.

Visit the store to see new fall collections by Stewart & Brown, Lily & Jae, DACE, Sofia, Lilikoi, Nicole Bridger, Jennifer Glasgow, and many more. New styles are arriving daily!

Wear what you love!

NOT JUST PRETTY MODERN CLOTHING 1036 Fort Street Victoria, B.C. 250.414.0414

Open 7 days a week

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