Not Just Pretty : Sustainable Style

September 11, 2010

NEUAURA: fashion forward animal-friendly footwear

Filed under: Not Just Pretty — Tags: , , , , , — notjustpretty @ 11:52 pm

Not Just Pretty presents the…

Kaveri Boot


Other NeuAura styles & colours: Lark, Swift, Kaveri-Grey About NEUAURA

NEUAURA is committed to bringing uncompromising fashion footwear to animal-friendly consumers.  Based in New York, their purpose is to provide fun and exciting quality footwear that does not involve harm to animals and to the environment.  Season after season they introduce fresh, innovative and beautiful styles!

The Founder: Arti Upadhyay

Having played a major part in launching many successful national footwear brands for the last eight years, Arti Upadhyay has learned first-hand how to create fashion-forward, quality vegan footwear that is both animal friendly and more environmentally friendly.

She founded NEUAURA because she is a vegetarian who also believes in a fashion-forward lifestyle. Over the years she has come across many women like herself, who were looking for fashionable, high-quality animal-friendly products.

NEUAURA was launched out of her concern for the welfare of the animals and the environment, as well as her love for fashion. Through her extensive experience in the footwear industry, she has learned to design shoes using quality, novelty, animal free materials.


at Not Just Pretty.

Visit the store to see new fall collections by Stewart & Brown, Lily & Jae, DACE, Sofia, Lilikoi, Nicole Bridger, Jennifer Glasgow, and many more. New styles are arriving daily!

Wear what you love!

NOT JUST PRETTY MODERN CLOTHING 1036 Fort Street Victoria, B.C. 250.414.0414

Open 7 days a week

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May 29, 2010

Conscientious accessorizing with Hemptress Bags

Filed under: Not Just Pretty — Tags: , , , , , , , — notjustpretty @ 6:06 am

Look what’s new at Not Just Pretty

Mercedes Satchel


Conscientious Accessorizing

About Hemptress
Hemptress™ is a contemporary fashion handbag and accessory brand from Los Angeles, who’s bags are primarily made out of hemp. Many have bonded leather trim (repurposed from recycled leather) and they are all luxuriously lined with a silk/hemp blend lining, except for the vegan collection, which has a hemp/RPET lining.

Even our high quality zippers are from recycled sources, and we use factories that adhere to fair trade practices. But we don’t stop there. Our labels are made of hemp, our hangtags, business cards, and all collateral are printed on recycled paper with soy ink, and our shipping boxes are made from 100% post consumer waste.

We will also donate a portion of our profits to an animal rights group as well as Vote Hemp.

What is really innovative about Hemptress™, is that our line is Fashion-forward AND Eco-friendly. We focus heavily on trend analysis, so these fashion-forward bags are doubly sustainable, and will stay stylish for years to come.

Also available from Hemptress: Mona Satchel and Sonja Large Clutch

View Hemptress

at Not Just Pretty!

Wear something you love!


1036 Fort Street Victoria, B.C.



7 days a week

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