Not Just Pretty : Sustainable Style

June 5, 2013

Local is Special!

Think Local Week, June 3 – 9

We’re having TWO FREE DRAWS!

for a

Pyrrha Time Is Precious Necklace

and a fabulous
Shopping Spree at participating local businesses!

Please come in and enter both draws, and see all our in-store discounts!
Selected styles from our current collection will be on sale all through
Think Local Week!

Draws will take place on Sunday, June 9th, 2013.
No purchase necessary!

To our valued online customers – Please send an email to info@notjustpretty
and we will enter your name in the Pyrrha draw.
Check the website for online discounts all this week!

Thank you for shopping at Not Just Pretty!

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Named by FLARE Magazine as one of the


1036 Fort Street Victoria, B.C.

Open 7 Days a Week!
Monday – Saturday 10:00 AM – 5:30 PM
Sunday 11:00 AM – 5:00 PM

September 17, 2010

The Soft and Sensual Sofia Collection

Filed under: Not Just Pretty — Tags: , , — notjustpretty @ 1:51 am


Casual elegance

About Sofia

Not Just Pretty has the honour of introducing the Sofia collection, a soft and sensual line by the 2010 Generation Next winner, Sofia Mendez Scheone.  Generation Next is a Western Canadian fashion competition that showcases the very best in fresh, local design talent.

Sofia Mendez Scheone is a Victoria-based native of Chile who has a knack for creating highly wearable yet extremely feminine pieces.  The Sofia collection focuses on high quality natural fabrics and superbly sewn garments. They are clothes that can be worn by women, not just models.  Each item is locally made.

The pieces in the Sofia line are vibrant and feminine, and don’t over-shadow the woman wearing them; perfect for a day about town or a night of wine and laughter.

Visit Sofia at Not Just Pretty!

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Wear what you love!

NOT JUST PRETTY MODERN CLOTHING 1036 Fort Street Victoria, B.C. 250.414.0414

Open 7 days a week

Not Just Pretty Modern Clothing
1036 Fort Street
Victoria, British Columbia V8V3K4