Not Just Pretty : Sustainable Style

April 9, 2011

Sunshine Coupon at Not Just Pretty!

Have you been longing for a cheerful bit of spring sunshine?

Looks like spring is finally here!

Visit Not Just Pretty for the latest in spring style and sustainability! We have new jeans, dresses, tops, shoes, sandals and bags! Also our organic beauty and nail products will add to that feeling of spring renewal!

To celebrate spring, and to thank you for your enormous support, we would like to offer you a 10% off coupon* to be used on your next clothing, shoe, or bag purchase at Not Just Pretty!

Just mention the coupon code: sunshine, or use the code at checkout in our online store

*Coupon may be used once, for regular priced clothing, shoes or bags. Offer expires April 15th, 2011.

1036 Fort Street Victoria, B.C.

Store Hours:
Monday – Wednesday 11 AM – 5:30 PM
Thursday – Saturday 10 AM – 5:30 PM;
Sunday 11 AM – 5:00 PM

One Percent for the Planet Member Logo

Thank you for shopping at Not Just Pretty!

April 25, 2008

Are you 50% sustainable? Ethical style from 50RX3

Filed under: fashion, fashion blog — Tags: , , , , , , , , — notjustpretty @ 5:30 am

50RX3 is a fantastic photo-documentary that chronicles the outfits of Jill Danyelle every day for a year (!) and tallies the sustainability of the total –

fiftyRX3 was a 365-day project documenting Jill’s goal to average fifty percent sustainability in the clothing she wore in 2006. Jill took daily photos of what she wore and classified them based on the environmental mantra, “reuse, reduce, recycle”.”


WOW – these ebaybes are gorgeous! They all seem to have a cute smirk that says “hey! buy this from my auction…”

eBaybes became a regular feature on the site. I found the pictures interesting for several reasons. The whole phenomenon of selling second-hand and vintage clothing on eBay seemed to begin circumventing traditional fashion media and advertising when the sellers became quite good at editorializing their wares. …However, the fact that most sellers are not professional models, but more likely the girl next store, lends an interesting self-portrait quality to the photos and provides a realness beyond most editorial spreads.

More ebaybes

Jill Danyelle also started a great group on flickr for photos of sustainable style – there are over 2000 photos posted!

Makes a great slide show!